Ciao! Sono Fabrizio

Design-driven, commercially proven

Designer as mush as Sales Engineer.

I combine product design methods and sales experience to align user insights with business strategy.

Foto fabrizio

My professional path

Started as freelance Salesman
Building relationships, understanding clients, improving managing and learning how to listen to people.
Moved into Design
Shifting focus to understand people’s needs, develop creativity and problem-solving.
Becoming Hybrid
Blending sales and design into a unique profile that connects strategy, people, and business.

That's what defines my work

Design from start to finish

Guiding the entire journey from ideas to products through empathy, definition, ideation, prototyping and testing.

Dig into people needs

Exploring user research and testing, leveraging real feedback to refine designs that truly resonate.

Facilitate collaboration

Working closely with diverse stakeholders with different needs, ensuring smooth communication that supports achieving the goal.

Design with purpose

I believe ideal design is grounded, innovative, sustainable, and functional, always avoiding excess.

Core Skills

Design: design thinking, equity design, wireframing, interviews, user research, storytelling, accessibility
Leadership: empathy, teamwork, active listening, facilitation, conflict resolution
Managing: time/task management, decision making, business design, stakeholder engagement

What they say about me (at work!)

“… Another aspect I particularly appreciated about Fabrizio is the quality of his presence within the team: he is someone who truly listens, with empathy and attention to detail, and who can facilitate conversations even when the topics are complex or opinions differ. He has a rare sensitivity in reading contexts and fostering a constructive, action-oriented atmosphere. […] His mastery of Design Thinking—not just as a method, but as a mindset—was a key strength for the entire project. He has an in-depth knowledge of its phases and tools, and is able to maintain focus on objectives even in uncertain moments, with clarity, practicality, and vision …”
– Mario Di Nauta, HR Learning and developement @Almacube | Coach
“… His dedication and commitment have been evident in every project he has worked on. He has shown great skill in understanding client needs and translating them into practical and efficient solutions. Moreover, his expertise in 3D printing has enabled the creation of high-quality prototypes in a short time …”
– Paolo Cosseddu, Ph.D. @Bi-Rex Innovation center | Mentor

Companies I’ve had the opportunity to collaborate with

Logo Crif
Logo IMA
Logo Bi-rex

Contattami

© 2025 Fabrizio Paladini. All rights reserved